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What is Holistic Online Marketing?

Holistic Online Marketing is a new approach to Online Marketing.  Holistic Online Marketing is a combination of Search Engine Marketing (SEM or Pay Per Click), Search Engine Optimization, (SEO) and Social Media Marketing.

Search Engine Marketing or Pay Per Click marketing uses popular programs like Google Adwords to drive targeted traffic to your website. The value of the keyword research from a Pay per Click campaign can be used once traffic patterns are established to build out the long tail marketing of your site through Search Engine Optimization.

Search Engine Optimization is well known as the act of optimizing your website so the search engines can crawl it easily and give you better organic rankings. But is your ultimate goal to have a website that is only friendly to search engines? The search engine’s goal is to deliver a satisfying search experience to the visitor.  Shouldn’t you align yourself with the search engines goal and optimize your website for your visitor?

A Holistic Online Marketing approach looks at the complete visitor experience; how easy is it to get around your site, are your URLs human friendly, are your page titles relevant to the content on the page? Once on a page does the visitor know what the page is about, are you delivering a satisfying experience to your visitor with good relevant content? Do all your links work? Can a visitor easily get to the home page or even better help you achieve your goal for your web presence, be it a sale or a new lead?

Holistic Online Marketing encompasses SEO On Page Best Practices that the visitor doesn’t see, but the Search Engines look for. This is the “traditional” SEO. This is working “under the hood” on the meta tags. Your site’s meta tag information is optimized on a page by page basis, and other factors which help the search engines are also taken into consideration.

With the major search engines placing more weight on external links to your site cutting edge Off Page Best Practices are what rounds out the Holistic approach to Online Marketing. The days of linking to hundreds or thousands of directories are gone.  Now the search engines want you to link to sites that demonstrate a level of trust with visitors.

Social media marketing through sites like Twitter and Facebook allow you to create a wealth of external links and more importantly engage in an inbound marketing conversation with your visitor.  Creating and regularly updating a blog and producing videos and placing them on a popular video site like YouTube also expands the conversation and inbound marketing efforts. These platforms work for you in two ways. You establish a transparent communication channel with your customers and you create valuable inbound links to your web site. As an added bonus, with the right content you will be seen as an expert in your field.

Free SEO Best Practices Audit of your landing page

We offer a free SEO Best Practices Audit of your landing page. Within 2-3 business days of receiving your request we will evaluate your website using SEO Best Practices as our benchmark and send you a plan to optimize your site along with an estimate of how much you will need to invest.